Compelling Reasons for Printables

7 Compelling Reasons to Sell Simple Printable Products

Thinking about starting an online business? But you don’t want to deal with physical stock stacked in your garage and you don’t want to outlay a huge stack of cash to get started? Right?

The complexity of e-commerce businesses can turn you off wanting to even start a new business.

But… you know you want to earn a bit extra. You want to buy those extra gifts for the kids, or take a long overdue vacation, or buy a new car.

Yes, you know it’s possible, but you don’t know where to begin.

Printable products could be the answer you’re looking for.

The market for printables that are instantly downloadable by the customer is booming.

Maybe you’re looking for a creative outlet or maybe you just want to start that side hustle – either way, printables offer an appealing option for newcomers and experienced online business owners alike.

So… what are the advantages of starting with printables?

1. Low Startup Costs

One of its most attractive features for starting with printable products is the low startup cost.

Unlike traditional brick-and-mortar stores or even e-commerce ventures that require significant upfront investments in inventory, storage space, and shipping logistics, starting a printable products business can be done with very little financial commitment.

This is because of the nature of digital products themselves.

Printable products, such as digital artwork, planners, worksheets, bookmarks, and more, are created and delivered digitally.

This means there are no physical goods to produce, store, or ship. You don’t need to invest in supplies, equipment, raw materials, or storage space, significantly reducing your initial costs.

Additionally, you can create printables with free or low cost tools online.

Many graphic design programs offer subscription-based pricing models or even free versions with robust features, making them accessible to everyone.

And online marketplaces and digital e-commerce platforms provide cost-effective solutions for selling digital downloads. You can leverage existing platforms like Etsy, Shopify, or Gumroad to set up your online store, eliminating the need to invest in custom website development.

The startup cost for selling printable products online makes this an easy business to get started as a newcomer.  

2. Flexible Business Model

Selling printable products online offers a multitude of advantages, let’s take a look at four of them.

  • Product Creation. When it comes to creating printable products, the only limit is your imagination. Whether you’re a graphic designer or not, you can learn to create a huge variety of products. From artistic prints and greeting cards to practical planners, organizers, worksheets, and templates for various purposes, the possibilities are endless. This creative freedom allows you to explore different niches, experiment with diverse styles and meet the needs of your audience.
  • Pricing Strategies. Selling printable products online gives you the flexibility to adopt various pricing strategies that suit your business goals. You can choose to offer your products at fixed prices, bundle them together for discounted rates, or even implement tiered pricing based on the complexity or value of the product. Additionally, you can experiment with promotional offers and discounts, to attract customers. This pricing flexibility lets you to optimize your pricing strategy over time based on customer feedback and market trends.
  • Distribution Channels. One of the advantages of selling printable products online is the flexibility in choosing distribution channels. You can opt to sell your products through established online marketplaces such as Etsy, Creative Market, or Teachers Pay Teachers, leveraging their existing customer base and marketing infrastructure. Alternatively, you can set up your own e-commerce website or digital storefront using platforms like Shopify or WordPress, giving you greater control over branding, customer experience, and sales strategies. You can also explore a combination of both approaches to diversify your distribution channels and reach a broader audience.
  • Customization and Personalization. Another aspect of flexibility in selling printable products is the ability to offer customization and personalization options to your customers. Whether it’s adding custom text, colors, or graphics to your templates, or offering bespoke design services for individual clients, personalized offerings can enhance customer satisfaction and differentiate your products from competitors.

Overall, the flexibility of printable products is a bonus if you ever need to pivot or you just get bored and want to change direction in your business.

3. Scalability

Scalability is a key advantage of selling printable products online.  You can reach a broader audience without being limited by traditional production constraints. Let’s take a closer look at how scalability plays a crucial role in the success of a printable products business.

Infinite Replicability Lets You Scale Easily

Unlike physical products that require manufacturing, storage, and distribution processes for each unit produced, digital products can be replicated infinitely at no additional cost.

Once you’ve created a printable product, whether it’s a planner, art, or a printable game, you can sell it repeatedly to an unlimited number of customers without worrying about inventory replenishment or production limitations.

This inherent replicability of digital products allows you to focus on scaling your business and maximizing revenue opportunities.

Diversification of Offerings

Scalability in selling printable products also allows for the diversification of product offerings to cater to different customer needs.

As you gain experience you can expand your product catalog to include a wider range of digital products.

By diversifying your offerings, you can attract a broader audience, encourage repeat purchases, and mitigate against changes in consumer demand.

Automated Sales Processes

Another aspect of scalability in selling printable products is the automation of sales processes.

This streamlined approach in business reduces the need for manual intervention. Sales platforms allow you to take payments and delivery printable products easily and automatically.

This automation not only saves time and resources but also enables you to handle a higher volume of sales efficiently and therefore facilitates business growth.

4. Diverse Product Range

The diverse product range available for printable products gives you a lot of creative freedom.

Whether you’re an artist, designer, educator, stay-at-home mom, retiree or just someone looking to start a new business, the possibilities are virtually limitless for what you want to create.

Also, the flexibility of digital design tools empowers you to experiment with various styles, themes, and formats, ensuring that there’s something for everyone.

This diverse array of offerings also allows you to tap into niche markets and address specific needs, thereby expanding market opportunities.

And the versatility of printable products extends beyond traditional categories to encompass a myriad of creative possibilities. You can venture from printables to digitals and beyond.

5. Global Reach

Online platforms have revolutionized the way sellers reach and engage with customers, transcending geographical barriers and unlocking access to a global marketplace.

Selling printable products online lets you tap into this vast audience, regardless of their physical location.

Whether you’re based in a bustling city or a remote village, the internet lets you connect with customers from every corner of the globe.

The borderless nature of digital commerce eliminates the constraints of traditional distribution.

Sellers can capitalize on emerging trends and opportunities worldwide. Whether it’s capitalizing on seasonal demand for holiday-themed products or catering to niche interests in specific international markets, selling printable products online enables you to adapt quickly to changing consumer preferences.

Plus, digital delivery offers a level playing field for businesses of all sizes, democratizing access to global markets and empowering sellers to compete on a global scale.

6. Environmental Sustainability

Looking for an environmentally responsible business? Printable products represent a significant step forward in promoting environmental sustainability.

Unlike physical products, which often involve resource-intensive manufacturing processes, packaging, and shipping, printable products offer a more eco-friendly alternative.

Digital downloads also eliminate the need for energy-intensive transportation and storage, reducing carbon emissions.

Plus, digital downloads reduce waste. These products are only printed when people want to use them. There is no excess over-run on production and no unnecessary printing of products that have low demand.

The market responds by purchasing what they want and these are the products that get printed, no waste.

Printable product sellers can also position themselves as leaders in the movement towards more responsible and eco-friendly business model.

7. Passive Income

There’s a lot of talk about passive income these days.

Let’s be honest… there’s no business that is truly passive. But if you set up your printable business it will give you the flexibility to spend as much or as little time as you want on it.

And when you’re busy with the kids or you’re away on vacation, your business keeps making sales for you – this is the passive part!

The passive income potential of printable products is a significant attraction for many.  

Once you’ve created and uploaded your printable products to an online marketplace or your own website, they become assets that can generate income on autopilot.

Customers can discover and purchase your products at any time, day or night, from anywhere in the world. This means you keep seeing those sales even if you need to step away for a couple of days. It also means you have the choice of your work hours.

Need to go to your child’s school event during the work day? No problem, this is the advantage of a “passive business”.

And as you keep increasing your product line, the benefits keep flowing.

Your products can continue to generate passive income for months or even years to come, providing you with a reliable source of revenue and financial stability.

What to do next…

With so many opportunities in today’s digital landscape, selling printable products online offers a myriad of advantages.

From low startup costs and passive income potential to scalability and environmental sustainability, the appeal of this business model is obvious.

 If you want to learn how to easily create printables using free software, take a look at Mitzy’s course: Rapid Printable Creation. With over-the-shoulder video training included, you’ll be off to a great start in printables. See HERE for Rapid Printable Creation.

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