What? I hear you say:
“Keywords are not important?“
Well, actually they still are, but not in the way most people think.
These days we don’t need to worry about density (read here “keyword stuffing”) and it’s been years since you could get any benefit from highlighting the keywords in your content.
There’s something more important now and it’s called Latent Semantic Indexing (LSI). This is the golden secret on how to improve Google ranking for free. Continue reading